You can win $5,000 in cash and merchandise prizes just by getting dressed.
The Estevan Mercury鈥檚 Ugliest Christmas Sweater Ever Contest, gets underway Nov. 16 and here鈥檚 what you have to do to be eligible for the big prize.
Put on an ugly sweater, a real ugly Christmas themed sweater to be more precise and then get on down to one (or more) of the 25 or more participating businesses in Estevan, and take a selfie, including an item, person or sign that will confirm your presence at the business.
Post the picture on the Estevan Mercury鈥檚 Facebook page and tag the business you were at.
That鈥檚 it.
鈥淲e鈥檙e using the two strongest forms of advertising to make this a fun community event,鈥� said Mercury senior sales representative Deanna Tarnes. 鈥淲e鈥檙e going with print advertising and information through the Mercury and 麻豆视频east Lifestyles and online using Facebook.鈥�
A full-page advertisement providing further details about the contest will appear in the Mercury and 麻豆视频east Lifestyles, as well as information regarding the participating businesses.
The contest will continue until Dec. 21.
Enter as often as you wish.
The participating businesses, besides being identified in print and on Facebook, will also be made known to the public through the use of decals and posters at each outlet.
A random draw will be made to determine the winning entry. The winner will get $2,500 in cash to be spent specifically at a participating business or businesses.
鈥淧lus, the businesses are donating $2,500 worth of merchandise prizes, and that includes four front row seats at the Blue Rodeo concert in January, which is being sponsored by the Mercury," said Cindy Beaulieu, advertising sales manager for the Mercury.
The draw will be made on Dec. 22.
鈥淓nter as often as you like, but you must be at or in the business and identify it clearly, in order to make the selfie an eligible entry,鈥� said Tarnes.
Each separate, ugly Christmas sweater selfie entered on the Mercury Facebook page represents one official entry.
鈥淎nother big reason and a fun reason to shop local,鈥� said Beaulieu.
