Greetings from Cannes, where AI is disrupting everything except the parties. If you're here, LMK. There's always time for one more rosé on the Palais.
My Sunday essay wasn't an essay; it was a tactical AEO playbook, a "how to" manual for navigating the transition from SEO to AEO. It’s grounded in real-world implementations we’ve done for forward-thinking clients over the past two years. You don’t need to study every line, but it will absolutely help you frame the AEO discussions you are having with your team. .
A little light Monday morning read with heavy tactical value.
As always, your thoughts and comments are both welcome and encouraged. -s
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
