Greetings from Terminal 4 at JFK. I'm on my way to keynote at eBay's AI Week and then to attend the party of the century at Glance AI's event on Wednesday.
Yesterday’s essay, “,” highlights a turning point. If you missed it, here’s the headline: search engines are already becoming answer engines – and the old rules no longer apply.
We’re witnessing the early stages of a transformation that will redefine how brands, publishers, and platforms surface information. Google’s AI Overviews, OpenAI’s GPT-4o with web browsing, and tools like Perplexity are rewriting the contract between content creators and search platforms. The shift from search engine optimization (SEO) to answer engine optimization (AEO) isn’t theoretical. It’s happening now.
For marketers, this is a call to action. AEO strategies require new technical structures, new content formats, and, most importantly, a new mindset. .
As always your thoughts and comments are both welcome and encouraged. -s
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
